VLR is a Creative Partnerships Agency Connecting Brands & Entertainment Since 2007

VLR is an entertainment partnerships agency founded in 2007 by former Atlantic Records' executives, Julianne Johnson and Lindsay Harris. Client work has included music, sports, TV and film deals with brands and celebrity talent such as Dolly Parton, John Legend, Kellogg’s, Georgia Tech Football, Snoop Dogg, McDonald’s, Bruno Mars, Jason Derulo, Melissa Joan Hart, Jay-Z, Beam Global and TiVo.

We are licensed and bonded talent agents and co-founders of littlerock music publishing in partnership with Kobalt Music. Our core services include building entertainment and music strategies for brand clients which ranges from negotiating talent contracts for partnerships, appearances and performances, managing program budgets as well as providing counsel to clients with regard to licensing rights and industry knowledge and trends.

Capabilities

Celebrity Partnerships
Brand Strategy
Entertainment Strategy
Live Experiences
Industry Knowledge
Content Creation
Product Placement
Talent Procurement
Music Supervision
Film x TV x Content Synch Licensing
Sponsorship
Event Production
Campaign Management
Endorsements x Influencers
Label Services
Product Seeding

Cases

Crew

Lindsay Harris

Lindsay is originally from Los Angeles, CA and graduated from the University of California at San Diego with a Political Science degree. She’s held music industry positions at Warner Bros. Records and Dreamworks Records before moving to New York City to work for Atlantic Records. She is also a beauty school graduate, a lifelong Los Angeles Kings hockey fan and mother of two miniature dachshunds.

Julianne Johnson

Jules is originally from Michigan and graduated from Michigan State University. She moved to Manhattan and started her career in the music business handling brand partnerships at Atlantic Records. She enjoys camping + traveling as well as wine tasting and is a proud mother and wife!

Bailey Harris

Bailey Harris joined the Viva La Rock team in 2010 and currently heads up the publishing division of the company called littlerock following her graduation from UCSB! She currently enjoys living at the beach as well as being the proud owner of three french bulldogs! In addition to her duties at Viva La Rock, she also doubles as the youngest sister of Lindsay Harris and has fantastic hair!

Derek Boucher

Derek Boucher holds more than 20 years of professional marketing experience with a focus on brand development and culture shaping. Derek injects innovation and creativity in a digital world while engaging consumers and driving business results. His skill set in marketing, web development, digital design and business strategy fall across various industries including fashion & apparel, music, hospitality, experiential event production and more.